AfterMath

The Rumblings

From subtle murmurs to sudden booming shifts, the marketing and advertising landscape changes on the reg. Check out our perspectives on what’s shaking things up.

Posts tagged customer loyalty
Erosion Of Loyalty (Part 5 of 6): Employee Culture is Everything

Companies not only need to recognize and pay employees, but are also now expected to nurture employees’ wellbeing. Many people think of culture as just office pizza parties or free coffee in the break room, but it’s more than that. ​Culture is everything.

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Erosion Of Loyalty (Part 4 of 6): Loyalty By Generation

Every generation has a unique set of personalities, lifestyle choices and spending habits. Experts agree that the three key trends shaping generations are parenting, technology and economics. That’s why it is essential to make sure you’re using the right tools and strategies to target the correct generational audiences that make sense for your brand.

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Erosion Of Loyalty (Part 3 of 6): Best Brand Practices

There are many external factors your brand simply cannot control — like a pandemic, maybe. However, you can control the internal aspects that shape how your brand is perceived by the public. Bad publicity can spread like wildfire especially with the common usage of social media. Achieving loyal customers in today’s climate boils down to good public relations (PR).

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